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Pull-Ups® Brand has a long history of providing the best potty training support for you and your Big Kid®. Through our commitment, Pull-Ups® has helped potty train more than 60 million Big Kids and counting!

The History of Pull-Ups® Brand

For more than three decades, Pull-Ups® has been a part of the potty training journey. A lot has changed since 1989! Follow our journey to see what has led us to where we are today.

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    Kimberly-Clark created the training pants category with the introduction of a product that “pulled up.” With Pull-Ups®, toddlers were starting to become Big Kids®!

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    Pull-Ups® aired its first commercial on television with its famous slogan “I’m a Big Kid Now!" which is still used for the brand today.

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    Gender-based training pants were introduced with customized absorbency where boys and girls wet the most. Pull-Ups® still uses gender-specific leak protection today.

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    Realistic underwear designs were introduced with a fly front style for boys and a lace trim style for girls.

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    Disney character designs were introduced, starring Mickey Mouse for boys and Minnie Mouse for girls.

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    Pull-Ups® Night*Time training pants with extra absorbency were introduced, marking the first ever potty training product designed specifically for nighttime.

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    Pull-Ups New Leaf training pants were introduced, made with plant-based ingredients

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    Pull-Ups Skin Essentials training pants launched in 2024. Ultra soft & breathable to help protect sensitive skin, up to 100% leakproof, and dermatologist approved. Designed with your Big Kid's sensitive skin in mind

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About us

Sustainability & Supporting Our Planet

Pull-Ups® is committed to making decisions about our products and manufacturing practices that help support the earth and take steps toward sustainability.


All Pull-Ups® paper-based packaging is curbside recyclable, and all plastic packaging is recyclable at select drop-off locations in the U.S.


Pull-Ups® is committed to have 100% of our U.S. manufacturing waste diverted from landfills to beneficial uses by the end of 2022.


In the Pull-Ups® U.S. manufacturing process, we’ve reduced greenhouse gases by 61% from 2015-2021.


Kimberly-Clark is committed to have 75% of the materials in our products be biodegradable, recoverable or recyclable by 2030.


Kimberly-Clark is committed to a 50% reduction in new, fossil fuel-based plastics by 2030.


Kimberly-Clark is committed to ensuring all packaging is 100% reusable, recyclable, or compostable by 2025.